Co-creation with customers: benefits requiring an effort

Consumers (at least a growing part of them) are no longer passive. Some of them can even be considered creative. That’s the reason why forward thinking companies are inviting them to help them come up with their next generation of products and services. But involving customers in open innovation is not a straightforward task and it does not suit every company…

We knew it: New health challenges are too complex to be solved by just one player on its own

Ten of the world’s biggest drug companies — normally the most competitive of rivals — are joining with U.S. health experts in an unusual new effort to develop treatments for major diseases. The agreement, announced this week, is another important example of the kind of Co-Innovation processes that will become new norm in a proper future…

A case for government/citizens Co-creation

If there is a context in which Co-creation and Co-Innovation makes sense, this is the one about public policies and initiatives. Paradoxically, it seems one of the areas with a strongest resistance to abandon Top-Down practices. This is also strongly related to the current debate about what democracy should be in 21th century and how to implement it…

Companies adding value by becoming one and single “interface” for the costumer

Perhaps, one of the most obvious areas for Co-innovation is where two or more organizations become one for the costumer, when they add new and welcoming value for their clients by becoming one and single “interface” for them.

Traveling is no doubt one of these areas. For a costumer that mainly wants to go from point A to point B with as less “friction” as possible, the less players involved, the better….

Collaborating to design a Summer School on collaboration

Our last Co-Session was held on the headquarters of Bodegas Torres, one of Co-Society Fellows and a wines and brandies producer whose products can now be found in more than 140 countries. Inspired by the wonderful landscape and vineyards around us, we put in practice collaboration to get several first prototypes for a Summer School on collaboration we want to make a reality this 2014…