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No wonder Mercadona products have so many prescribers

BY INFONOMIA on 04 / 04 / 2014

Some Mercadona products seem to be so loved by a big number of customers that is quite likely to find one acting as prescriber among your friends or acquaintances. Not many people know that this is probably not accidental..

Collaborative Innovation needs looking at new ways of managing IP

BY INFONOMIA on 01 / 04 / 2014

Collaborative & Open innovation implies a context where ideas and knowledge flow across firm and organizations boundaries. In contrast, Intellectual Property Rights have been historically intended to exclude others from using a firm’s ideas and inventions. So both concepts seem irreconcilable at first glance. The paradox does not finish here…

Swapping workers for innovation

BY INFONOMIA on 28 / 03 / 2014

Job-swapping programs help address a challenge that many companies are facing: how to better foster collaboration across different specialties and regions. No so much known are similar programs in which two very different companies swap their employees in order to spur innovation. But this is what Google and P&G did some years ago.

Ideastorm by Dell: a case of reborn Co-Innovation with customers

BY INFONOMIA on 26 / 03 / 2014

Dell is one of these pioneers actively asking customers for suggestions on how to improve its business on new services or products they can come up with for them. But the story of IdeaStorm is also the story of the commitment needed in Open Innovation in order to succeed…

Co-Session #17 Photonics (II): Time for interactions

BY INFONOMIA on 21 / 03 / 2014

The morning presentations allowed all the members of Co-Society to get familiar with the Know How, experience and projects of different businesses and organizations from SECPhO (Southern European Cluster in Photonics and Optics). It was time for interactions with experts in Photonics. Voluntary, random or forced…

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