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Co- is for sharing assets in a new access vs. ownership business world

BY INFONOMIA on 03 / 06 / 2014

Postal service premises are turned into bank offices. Stationer’s shops are acting as a postal collection and pick up points. Bank offices rent spaces for a stationer’s or a coffe shop. Companies sharing assets will be normal in a world of access over ownership powering innovation acceleration and “lean startup” type of projects.

Budweiser is not thinking about firing their brewmasters soon

BY INFONOMIA on 30 / 05 / 2014

Why they call it “crowdsourcing” when they mean “focus group”? There was nothing wrong for Budweiser to ask for feedback about a new beer to more than 25.000 people of course, but it’s better to call each thing by its right name.

Lékué & Escribà: a perfect recipe for coinnovation (and for desserts too)

BY INFONOMIA on 27 / 05 / 2014

Thinking on co-branding should not just be limited to considering two companies coinnovating together. Adding to the formula the presence and benefits of a personal brand could be also a good idea…

Ford offers to employees a ticket to geeks’ paradise

BY INFONOMIA on 22 / 05 / 2014

There is not just one but serveral reasons why we liked this collaborative project between a big global automotive manufacturer as Ford, and a relatively new startup as TechShop, a membership-based, do-it-yourself (DIY) workshop and fabrication studio.

Information is power. Some times, even more when shared.

BY INFONOMIA on 20 / 05 / 2014

There are different reasons why many companies would still consider culturally close to an anathema to share information with others, even when it is obvious that this information could be much more valuable shared than kept inside the organization walls. A main reason is perhaps an old analog mindset still to be forgotten in the new digital paradigm.

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