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Renfe and Correos want you to travel without luggage

BY INFONOMIA on 16 / 07 / 2014

Complementary services will be for sure one of the most promising source of meaningful and successful collaboration between companies. You just have to think on the significant amount of contexts in which customers have to contract different providers at the same time and for the same reason or “mission”..

A craving for a chocolate bar that saved millions of dollars in awareness

BY INFONOMIA on 09 / 07 / 2014

When last September Google announced that their upcoming version of its Android mobile operating system would be called KitKat, licensing the name from Nestle, the news shocked not just technology journalists and analyst but marketing experts too. Google didn’t need the money, and it certainly had no problem with awareness. So why partner with a candy company at all?

This year IMPULSA Forum advise to young entrepreneurs: “Be collaborative”

BY INFONOMIA on 02 / 07 / 2014

‘Open and collaborative’ was the slogan for fifth edition of IMPULSA Forum. The event, which took place on 26th and 27th June aimed to turn this edition into an amplifier for successful projects and initiatives based on collaboration…

Getting an unmatched “last mile” supply chain by tapping into the crowd

BY INFONOMIA on 29 / 06 / 2014

Delivery is a big issue for all retail companies, specially when operating online, specially when trying to be efficient in that part of the process called “the last mile”; the “mile” covering the distance between the last logistic premises (local shop or distribution center) and the customer’s home…

Big Data too big? No problem: co-innovate with best data scientist in the world

BY INFONOMIA on 25 / 06 / 2014

Data produced by companies and organizations is worthless if not turned into insights and knowledge. This is why an increasing number of companies are trying to overcome Big Data challenges asking for help beyond their corporate walls.

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