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Philips on Open Innovation

BY INFONOMIA on 20 / 08 / 2014

Philips is known by being among the firsts international big corporations officially embracing the concept of Open Innovation. So there is a good reason to pay special attention to any content regarding their experience in the field…

Red is for once a good signal

BY INFONOMIA on 13 / 08 / 2014

Charities are a natural environment for collaboration. Usually, it is a collaboration born from pure altruism. Nothing bad about it, at the contrary. But the kind of collaboration we usually write about in this blog has a more “egoistic” approach, because it is precisely the win-win kind of deal the one with more chance to succeed in the long run…

Ikea prefers to call “Co-creation” their product development

BY INFONOMIA on 06 / 08 / 2014

IKEA is one those companies openly talking about co-creation with customers as a main driver for product innovation and creativity. Values as a constant desire for renewal or providing solutions to problems are rooted in their history and how they’ve evolved as a brand and as a company. Those values have probably provided a perfect environment for IKEA to “dare” relying on consumer insights to drive marketing and product ideas.

From now on, all Telsa’s patents are yours

BY INFONOMIA on 30 / 07 / 2014

Tesla Motors announced recently that they are opening up their patents to anyone, who in good faith, wants to use their technology. The announcement caused surprise to many analysts and experts in the car industry, some considering it an “insane movement”, some others welcoming the “ wonderful altruism”. For us, there is not altruism involved at all, but a sound business decision based in a clever understanding about how the rules of the game in business are changing…

Co-Fest 2014: Learning to ride the twist

BY INFONOMIA on 23 / 07 / 2014

Helping to Ride the Twist of disruption, dominate the inevitable force of change and turn the threat into opportunity was the main objective of Co-Fest 2014. For two days, under the inspirational dome of the National Art Museum of Catalonia and with the city of Barcelona at our feet, we explored the principal technological, social and business trends that are currently affecting or about to have an impact on different key sectors…

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