As probably any professional involved in innovation I can recall several examples of how a new idea, concept or technology is discovered or captures my attention for a first time. Then I see this idea evolve, sometimes even for years, as I read or hear about it here and there with an increasing frequency. Suddenly, the novelty is no more, as everybody knows, talks or writes about it…
Can you imagine EMI, Warner Music or BMG collaborating in a joint venture with Napster fifteen years ago ? No way! Perhaps something really fundamental has changed after all these years. Call it “lessons learned”, call it “the age of Co-“, but that then unthinkable collaboration is quite close to what Hasbro and Shapeways joint venture mean for the currently emerging 3D printing market…
Collaborative consumption, Sharing Economy, the Maker movement… All these important increasing economic, social and business trends show companies and organizations experimenting success by delivering more value for less by not acting on their own but involving a number of external stakeholders, including the users, in co-creating solutions. This new type of economy, of course, needs a new approach to many different mindsets and behaviors that have been considered “the norm” for centuries..
Many of us were puzzled when some years ago Amazon suddenly started to sell not just their own items, but some other vendor’s too. Instead of competing with other retailers, Amazon chose to enable them, offering any professional third-party vendor to access its billing, marketing, distribution, and customer relationship management systems…
Not so long time ago in the car industry every car maker tried to use its own screws and nuts so you could just buy it to them if needed. Today, far from accomplishing a desirable level of standards, collaborative projects as Automotive Grade Linux are an important sign of how times are changing…