BLOG

Those who experience corporate partnerships are more likely to do it again

BY INFONOMIA on 07 / 12 / 2014

The management consulting firm McKinsey&Company recently conducted a survey asking close to 1.000 corporate executives about the possibility of dealing with an M&A or a joint venture during the next five years. The results are quite conclusive: interest in corporate partnership grows quickly. And not just that: the more experience with joint ventures, the more that companies want to create another one.

Can your Co- be expressed by a Venn diagram? eBay + Sotheby’s can

BY INFONOMIA on 30 / 11 / 2014

Many times, a picture is worth a thousand words. Much more difficult is to be able to express with just an image a whole market opportunity. If one of co-innovation appeals is to make things much easier, this includes for start communicating the idea. For a collaboration between two companies sharing their best assets to address an opportunity, the more that makes itself obvious once minimally expressed, the more chances to be successful.

Pharma Foods: What’s in it for co-innovation?

BY INFONOMIA on 19 / 11 / 2014

Last post was about the increasing demand of nutricosmetics and how this is the kind of new market in which co-innovation makes all the sense. Based on the same principles, the so-called Nutraceuticals or Pharma Foods is another potential market starting to leverage the growing movement to prevent ill health and disease through better nutrition. But, what’s in it for co-innovation?

Nutricosmetics: an emerging market calling to better co-brand at the labs

BY INFONOMIA on 07 / 11 / 2014

Co-branding reaches a new higher level when the typical arrangement is not just about logos, color schemes or brand identifiers but about some other assets located at the back office of companies. For instance, know how from R&D activities. This is the case of Innéov, a brand of nutritional beauty supplements born from the dual expertise of Nestlé Nutrition and L’Oreal.

Eli Lilly has an Alliance Management office we can learn from

BY INFONOMIA on 30 / 10 / 2014

Collaboration is a process easier said than done. Implementing a strategic alliance usually involve a level of complexity that can overwhelm even the strongest companies and individuals. That is why is extremely helpful to be able to count on a established office exclusively dedicated to alliance management as pharmaceutical giant Eli Lilly has, an office that leverages a knowledge from one century’s experience we all can learn from…

TWITTER

FACEBOOK

Sílvia Langa Visual Comm
This site may use some "cookies" to improve your experience when navigating. Before continuing to navigate on our web page, we recommend you read the Policy on Cookies.
Accept