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Small local brands: You either collaborate or you’ll be intermediated

BY INFONOMIA on 12 / 02 / 2015

Few weeks ago I wrote about how different consolidated brands are already collaborating to deal with oncoming niche “markets of ten thousands”. Another much more important opportunity for collaboration will have to be born from a need originated the other way round, from thousands of niche companies willing to enjoy the benefits of the level of visibility and consistency that only a more “mainstream” brand can offer.

New value-capture modes will require going beyond traditional buyer/seller liaison

BY INFONOMIA on 05 / 02 / 2015

The so called Industrial Internet will enable a new range of products, services, and business models. It will consider new value-capture modes. But for this to happen, It will also require a new kind of relationship with customers and other providers, a link more based in partnerships, mutual understanding of needs and even risk-sharing deals going beyond the traditional buy/seller liaison.

Partnering Uber Alles: One year in the life of a serial collaborator

BY INFONOMIA on 29 / 01 / 2015

It was Christmas 2013 and car-hailing company Uber partnered with anybody necessary so their users could use its app to have kittens, fir trees or even Santa Claus on demand. Christmas 2014 Uber partnerships were much more straightforward. It was the end of a year in which Uber stood out as a serial partnership signer, as a company that soon realized it’s easier, cheaper and faster to collaborate for every reason and purpose…

Hello Kitty as a Playboy bunny girl in a Leica? Welcome to the future of brands

BY INFONOMIA on 23 / 01 / 2015

We’re all indies now. The mass market is turning into a myriad of micro-markets, as Chris Anderson explained in “The Long Tail” and any contact with a teenager these days will confirm. If the future of markets is a future of niche markets, “mass customization” is the concept to invoke from a manufacturing perspective, when dealing with atoms. For companies depending on more intangible assets as loyalty and “love” generated by their brands, there would be no more efficient way to deal with those niche tastes than co-innovation and collaboration with other brands.

Novartis will co-invest with Qualcomm to go beyond the pill

BY INFONOMIA on 16 / 01 / 2015

The convergence of new and urgent demands in Health and the increasing ability for digital and mobile technologies to meet them anticipate a perfect storm for a new multi-billion market to shape. Many startups and consolidated companies are already sailing towards this, still, blue ocean. But two very different kinds of waters mix on this area to explore, so whirlpools and high waves are expected. Weathering this storm successfully, therefore, will require to have on board the necessary mix of skills, knowledge and experience that only collaboration can bring.

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