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Airbnb + Casa Batlló: “Mi casa es su casa”, Gaudi said

BY INFONOMIA on 24 / 04 / 2015

Airbnb has been partnering with different companies from different countries for a clever promotion hard to imagine if not thanks to a collaboration between two brands with a win/win outcome. We are glad one of Co-Society fellows, owner of Casa Batllo, participated in one of these partnerships with an initiative that also included co-creation with Gaudi-like out of the box thinkers of the world.

Omnichannel retail is a fertile ground for collaboration

BY INFONOMIA on 17 / 04 / 2015

Future transformations in retail are not about digital versus physical channels but about integration of them both. Omnichannel” (versus “multichannel”) is a new approach to retailing that is transforming the way that retailers do business. It makes it much more complex too. This is why omnichannel strategies are a fertile ground for collaboration and partnerships…

Seven habits for a highly successful Co- initiative

BY INFONOMIA on 10 / 04 / 2015

McKinsey & Company consultant Marco Albani researched many partnership cases and interviewed dozens of business, government, and NGO leaders in order to understand what makes a collaboration project successful. Albani took into consideration alliances created to address social and environmental issues, but his conclusions can be likewise applied to any kind of partnerships and all sorts of Co- initiatives.

BASF celebrates its 150th anniversary with co-creation

BY INFONOMIA on 03 / 04 / 2015

Chemical giant BASF celebrates its 150th anniversary with co-creation as the main driver for numerous live and virtual events around the world aiming to connect people and ideas to address challenges in the areas of energy, food and water, and urban living. Co-Society is already collaborating in this global program by leading some of these events.

Co-ideation with employees, a first step for a much needed mindset and culture change

BY INFONOMIA on 27 / 03 / 2015

New collaboration efforts on innovation are usually almost exclusively put on initiatives, partnerships or projects with some other companies or external agents as providers, distributors, developers, academics or even customers. But often there is another area where to try to make the most of collaboration to innovate in a way that is easier, less risky and many times as fruitful: within the companies themselves.

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