For the last year, we have used several times in this blog the concept of “ecosystem” as a metaphor from the natural world to define a new frame and mindset in the business landscape and the growing importance of relationships, partnerships, networks, alliances, and collaborations between companies. We are glad Deloitte just published a very interesting report on the subject on its Business Trends Series.
Contests, open challenges, prizes or training and networking programs offer stablished companies a way to “test the waters” of a better and deeper relationships with startups needed in a new innovation paradigm. Sanofi Health-U is one of such initiatives, one we could not leave unnoticed for personal reasons.
Paradoxically, the shift from competition towards collaboration has been more common in private sector and business initiatives than in the so called third sector and among non-profit causes. This initial trend is changing as a growing number of social innovation projects look for achieving their goals through co- and open innovation. The open innovation platform recently launched by UNICEF is a significant step forward in this sense.
Heineken has been teaming up with emerging high-end luxury and fashion labels to create one-of-a-kind products. Going beyond traditional co-branding, “#Heineken100” initiative is an exclusive product collaboration with a more subtle aim than selling new products: the brand’s desire to reposition as a lifestyle.
In a world where social and economic value creation is converging, collaboration between profit and non-profit sectors present an opportunity to achieve both greater social impact as well as greater business benefits. Social innovation is becoming a strong generator of new kinds of unexpected relationships and collaborations, as the paradigmatic case of the joint venture between Danone and Grameen is proving since 2006.